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Beano partners with Comixit! to bring Britain’s most iconic kids’ comic into the digital era and tackle the UK’s literacy crisis8 December 2025The world’s longest-running weekly comic, Beano, has entered a strategic partnership with Comixit! to bring the comic and characters into the digital era and tackle the UK’s reading crisis.Comixit! is the world’s first kids-safe, vertical-scroll “webtoon” platform - a new digital comic format that can be read effortlessly on phones and tablets. Created by UK entrepreneurs to support literacy for children aged 7–12, Comixit! brings this global storytelling phenomenon to British families for the first time. It also gives brands and publishers around the world a new way to reach digital-native younger audiences and unlock fresh revenue streams.“The stats are really shocking. The number of children in the UK who read for pleasure has plummeted by 50% in the last decade, and the rate of decline is accelerating: there was a 20% drop in the 12 months between 2023 and 2024,” said Comixit! founder Michael Nakan. "Now only one in three children reads for pleasure, which impacts their brain development, mental health and academic success. We’re here to change that.While book reading is decreasing among children, comics are on the up because they make reading engaging, playful and habitual. Kids read comics for 2-3 times longer* and comics readers are twice as likely to enjoy all reading. By making Comixit! fun and accessible, we are also making stories part of children’s everyday lives again. When reading fits seamlessly into their day, confidence grows, the unique joys of reading become apparent, and we build lifelong readers."Comixit!, which uses proprietary technology to convert comics into vertical scroll, is the first UK app to enter the webtoons (digital comics) industry, currently estimated to be worth over $10bn and forecast to grow to $71.41bn by 2032**.Rob Glenny, Beano’s Executive Director of Growth and New Product Development, said, “Beano is a staple of children’s reading journey since 1938, continually evolving with kids and reflecting their lives and interests.“Partnering with Comixit! opens an exciting new chapter, which allows us to bring the weekly Beano comic and our iconic characters to new audiences in the UK and beyond. The platform’s vision and innovation have truly impressed us, and we believe this collaboration is a brilliant opportunity to meet kids wherever they are.“At Beano, we’ve never done reading by the book, and we can’t wait to take a Gnasher-sized leap into making reading fun and accessible to a whole new digital-first generation.”Comixit!’s founder Michael Nakan added: “We are thrilled to be launching Comixit! with Britain’s most-loved kids' comic – it’s an iconic institution and still beloved by tens of thousands of kids every week. It is a huge honour to work with the characters I loved growing up and helped me learn to read! Now, for the first time in its 87-year history, it is stepping into a new era - vertical-scroll, multimedia, kid-safe digital comics - and we’re honoured to be powering that.Collaborating with brands will be a huge part of Comixit!’s content plan moving forward with more announcements to follow in 2026. Together, we will shape the future of reading among British children, as we create the world’s number one kids’ comics platform.”With comic content from Beano plus other UK publishers, Markosia and Mayamada, challenges and games, plenty of free content and special festive features for December, Comixit! is available on the App Store and Google Play at a special introductory price of £1.99 (70% discount) until the end of 2025.-Ends-* Beano Brain Research
** https://www.persistencemarketresearch.com/market-research/webtoons-market.aspFor more information and/or a review code, please contact:
Michelle Thomas/Charlie Le Rougetel at Big Top [email protected] and [email protected]